Whether you love it or hate it, Twitter is now one of the main movers and shakers in social media. With over one billion tweets a week and an estimated 500 million users, if you are not already on the Twitter bandwagon it is time to jump aboard. Twitter can be an excellent tool for building your brand, yet in the wrong hands it can wreak devastation as fashion designer Kenneth Cole found out during his ill-advised “Egypt” campaign.…
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